MOOSIC, PA (December 5, 2018) – On Thursday, December 6, students majoring in sport management at East Stroudsburg University will have a unique opportunity to present their marketing plans to the front office staff of the Scranton/Wilkes-Barre RailRiders during a class titled “Concepts of Sport Marketing.”
Earlier in the year, students in this class traveled to PNC Field to attend a RailRiders game and to meet members of the front office, including Team President and General Manager Josh Olerud, to learn about the organization’s marketing plan overviews. Throughout the semester, the students have been building strategic sport marketing plans to meet the needs of the RailRiders organization. The class culminates in the student presentations to members of the RailRiders executive team.
“We are excited to see the culmination of their work,” Olerud said. “This has been a lengthy process for these students, but was surely a valuable experience, both for this course and for their future as well. The RailRiders have had a strong partnership with East Stroudsburg University and this opportunity is tremendous. They gain insight and practice, we always learn a thing or two and may even find a future intern or employee. On behalf of the RailRiders, I would like to thank the students for their hard work and effort.”
For interviews or more information regarding the “Concepts of Sport Marketing” class, please contact Liz Richardson at (570) 422-3139 or at firstname.lastname@example.org.
The Scranton/Wilkes-Barre RailRiders begin the 2019 campaign on April 4 in Buffalo before opening PNC Field for the first time in the new season on April 11. Season tickets, corporate partnerships, and mini-plans, including the new nine-game bobblehead plan, are available now. Visit swbrailriders.com or call (570) 969-BALL for more details.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.