On July 16th, 2011, Time Warner Cable Field was morphed into the North Pole! There was snow on the ground, elves singing Christmas songs, and a festive spirit all around – it was…Christmas in July!
The Wisconsin Timber Rattlers went all out for this theme night; inviting fans and all employees to dress in Christmas attire. The team also invited the Salvation Army to bring their red kettles and ring their bells for donations from fans. In addition to that, we encouraged fans to bring in baked goods for our “Bake Sale” where all proceeds would go to the Salvation Army. All fans that donated an item received our Scooter Versus Snowman bobblehead; the team thought it was rather appropriate. The kettles combined with the bake sale raised an astounding $525 for the Salvation Army!
The team had an usher volunteer to dress up and act as Santa Claus while his daughter volunteered to be Mrs. Claus. A security guard was able to provide the team with a 13 foot Christmas tree to display by our front entrance. Our customer service manager brought in décor for the stadium, lights for the Christmas tree, and costumes for some of the staff to wear.
We also changed up some of our on-field promotions and geared them towards the Christmas theme – rather than Build-A-Burger we had Decorate-A-Tree. Instead of the Mohican North Star Shot we had the Mohican North Star Snowball Shot. And finally, throughout the game, children were allowed to write “letters to the North Pole.” Each child that wrote to Santa received a letter back as well as a ticket voucher for a future game