LM’s Lexington radio stations presented special segments highlighting the BBBS program Friday, February 26 from noon to 8 p.m. and Saturday, February 27 from 10 a.m. to 6 p.m. The live broadcasts originated from Fayette Mall in Lexington and featured LM personalities as well as Legends representatives. Listeners were invited to call and make donations to BBBS, and the Legends donated 50 percent of any baseball ticket sales made during the radiothon to BBBS.
“For many years now, Big Brothers/Big Sisters of the Bluegrass has played a critical role in the development of kids and youth in our community, changing countless lives for the better,” said Legends Director of Marketing Seth Poteat. “Along with the good people at LM Communications, we’re proud to be associated with such an important organization and look forward to continuing our relationship during our 10th anniversary season and beyond.”
The LM group’s Lexington stations include WLXG -1300 AM, WLXO – 96.1 FM, WBVX – B92, WGKS- KISS FM 96.9, WCDA – Your 106.3, and WBTF, The Beat 107.9.
The Legends and LM communications have been partners for Legends game broadcasts throughout the team’s history, with WLXG serving as the Legends’ flagship station. This year, the primary focus for the annual pre-season radiothon shifted from the sale of season tickets to the support of BBBS.
“The Lexington Legends are a class organization that cares deeply about the children throughout the Bluegrass region,” said Dale Suttles, CEO of Big Brothers/Big Sisters. “Our most sincere thanks go out to the Legends team, along with LM Communications, for a very successful event.”
Big Brothers of Lexington was chartered in 1957 as a non-profit corporation in Kentucky to serve boys from single parent homes. Big Sisters was added in 1977, and today the agency is known as Big Brothers Big Sisters of the Bluegrass, Inc. The organization’s mission is to create and support relationships that provide consistent, positive, one-to-one interaction between a single parent child and an adult volunteer who will be an advisor and friend on the journey from childhood to adulthood.