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Just Drive Campaign Aims to Keep Teens Safe

January 22, 2014

Just Drive, an initiative by the Greenville Drive and several community partners to curb teen texting and driving, launched Jan. 22.

Top, from left to right: Greenville Drive Executive Vice President Nate Lipscomb, Greenville County Schools spokesperson Oby Lyles, Eastside High School Principal Mike Thorne. Bottom, from left to right: Bradshaw Automotive GM Wes Bradshaw, Michelin Community Relations Director Leesa Owens, and Verizon Wireless District Manager Thomas Brown. (Richard Shiro)
Top, from left to right: Greenville Drive Executive Vice President Nate Lipscomb, Greenville County Schools spokesperson Oby Lyles, Eastside High School Principal Mike Thorne. Bottom, from left to right: Bradshaw Automotive GM Wes Bradshaw, Michelin Community Relations Director Leesa Owens, and Verizon Wireless District Manager Thomas Brown. (Richard Shiro)

 

Greenville, SC – The Greenville Drive has renewed its commitment to making Greenville County’s roads safer by educating teens about the dangers of texting and driving. The Drive – along with community partners Michelin, N.A., Verizon Wireless and Bradshaw Automotive – have launched the Just Drive campaign for the second straight year to encourage students at all Greenville County high schools to sign the pledge to not text and drive.

“We are thrilled to bring back our Just Drive campaign for the 2014 season,” said Drive President and Co-Owner Craig Brown. “Automobile accidents are the number one killer of teenagers across the United States, and the Drive wants to continue to encourage teenagers to focus solely on driving when they are behind the wheel. We are excited to work once again with the Greenville School District and our Just Drive sponsors to bring awareness to the Just Drive campaign.”

The 2014 Just Drive campaign was announced at a press conference on Wednesday at Eastside High School, where the Drive unveiled several upcoming activities to engage students. The press conference featured representatives from the Greenville Drive, Michelin, N.A., Verizon Wireless, Bradshaw Automotive and the principal and student from Eastside. Special guests included representatives from Greenville County Schools, the City of Greenville, the City of Greenville Youth Commission and students from Eastside High School.

The press conference highlighted the Drive’s primary objectives for the Just Drive campaign, including the announcement that students will participate in a creative challenge to design a t-shirt logo for the campaign. In addition, the Drive announced plans for an invitational baseball game at Fluor Field and a Celebration Game during the Drive’s upcoming 2014 season, both of which will be open to students who have made the pledge.

“A person who texts behind the wheel is 23 times more likely to be involved in a collision than someone who chooses to maintain their full attention on the road,” said Leesa Owens of Michelin, citing a study by the Virginia Tech Transportation Institute. “Michelin is glad to support the Greenville Drive in spreading this important message.”

“No text or email is worth the distraction behind the wheel,” said Jerry Fountain, Verizon’s President of the Carolinas/Tennessee Region. “Verizon is committed to partnering with community organizations that share our goal of ending distracted driving. We all have a responsibility to keep our roads safe.”

“We encourage students, and drivers of all ages, to please pull off the roadway in a safe location if you must send or respond to a text or place a voice call when you are behind the wheel,” said Wes Bradshaw, General Manager of Bradshaw Chevrolet, Buick, GMC and Cadillac of Greer.

Greenville Drive employees are teaming with volunteers from Verizon Wireless to speak to students during school lunch hours about the dangers of distracted driving, and to encourage them to avoid texting, talking on the phone, eating and other distracted behaviors that pulls attention away from safe driving. Students will be asked to sign a pledge as a promise to the community to not text while driving.

“The Just Drive campaign spreads a powerful message to our students about the responsibilities they have while behind the wheel,” said Oby Lyles, spokesperson for Greenville County Schools. “The Greenville Drive has assembled a terrific team of community advocates to connect and engage new drivers in this very important initiative.”

To sign the pledge to Just Drive, please visit facebook.com/justdrivepledge.

About The Drive

The Greenville Drive, the South Atlantic League affiliate of the 2013 World Series Champion Boston Red Sox, just completed its 8th season at award-winning Fluor Field, located in Downtown Greenville. Since 2006, more than 400,000 fans a year have been welcomed to Fluor Field for both Drive games and additional community events. The Drive has received numerous awards, including Ballpark of the year in its Inaugural 2006 Season, the National Sports Forums Overall Award for Excellence for Sports Marketing in 2010 and 2011 and the prestigious Freitas Award in 2012, presented by Baseball Americaand given to an organization which exemplifies excellence in operations, franchise stability and community engagement. 31 Drive alumni have gone onto play at the Major League level, including Clay Buchholz, Xander Bogaerts, Brandon Workman, and Will Middlebrooks.

About Michelin, N.A.

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelin-us.com) employs more than 22,300 and operates 19 major manufacturing plants in 17 locations.

About Verizon Wireless

Verizon Wireless operates the nation’s largest and most reliable 4G LTE and 3G networks. The company serves 101.2 million retail customers, including 95.2 million retail postpaid customers. Headquartered in Basking Ridge, N.J., with nearly 72,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. For the latest news and updates about Verizon Wireless, visit our News Center at http://news.verizonwireless.com or follow us on Twitter at http://twitter.com/VZWNews.

About Bradshaw Automotive Group

Bradshaw Automotive began in 1979, when William Bradshaw and his wife, Annette, purchased a small Oldsmobile/Cadillac Dealership in Greer, South Carolina. While the organization has grown considerably, it is still a family-run operation. William is active in the day-to-day operations of all of the dealerships and is now aided by his son, Wes Bradshaw, and his son-in-law, Bill Donovan. The growth and success of Bradshaw Automotive can best be explained by William’s philosophy of treating employees and customers like family, and always respecting their needs.

This article originally appeared on the official website of the Greenville Drive. Click here to view the original story.

Tagged as : Boston Red Sox, Children's Health and Development, Driver Education/Safety, Education/Teacher Support, Family Relief/Resources, Greenville Drive, South Atlantic League, South Carolina { }

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    • Support Local Retailers During the West End Holiday Open House
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    • Girl Scout Discovery Day this Sunday at Fluor Field
    • Next Blood Drive at Fluor Field is November 30th
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    • Honor a Loved One Affected by Cancer with the Drive's Special Package
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    • Promo Team and Reedy Tryouts Set for November 20 at Fluor Field
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    • Drive to Host Pathways to a Career in Health Care Panel Discussion August 31
    • Drive to Host Fluor Career Night September 2
    • Drive, Prisma Partner on Next COVID-19 Vaccination Event September 1
    • Drive to Host Mobility Night August 26
    • Greenville to Host Blood Drive Saturday, August 29
    • Drive, Prisma Partner on Next COVID-19 Vaccination Event August 5
    • Drive Announce Mayor Knox White As Organization’s 15th Annual Green Day Honoree
    • Drive to Host Aerospace Night July 23
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    • Military Appreciation Day July 4th at Fluor Field
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    • Celebrate Greenville County Schools Employees June 16th
    • Food & Beverage Job Fair at Fluor Field Saturday From 11 AM to 2 PM
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    • Reading All-Stars Celebrated on Monday Night
    • Sunday is Safe Kids Upstate Day
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    • Drive to Thrive on June 4th
    • Sunday is Greenville Little League Day
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    • Michelin Reading All-Stars Celebrated on Monday
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    • Yoga in the Outfield on Saturday
    • Drive Business Downtown Returns Tuesday
    • YMCA Night on Tuesday
    • Drive Celebrate Reading All-Stars on April 13th
    • Safe Kids Upstate Day on April 12th
    • Fluor Field Hosts Complimentary Coaching Clinic on February 5th
    • Blood Drive at Fluor Field on Saturday
    • Meet Reedy and Santa on Saturday!
    • Race for the Cure at Fluor Field on Saturday
    • Celebrate Summer Reading All-Stars on Monday
    • Blood Drive Friday at Fluor Field
    • Boy Scouts Celebrated Wednesday
    • Green Day Celebration is Tuesday
    • Summer Reading All-Stars Celebrated Sunday
    • Drive to Celebrate Greenwood Day on Sunday
    • Celebrate First Responders on Sunday
    • Military Appreciation Night on Tuesday
    • Playcation Package Returns on July 2nd
    • Girl Scouts Day on Sunday
    • Drive Salute Service Industries on Monday
    • Take a Playcation on June 4th
    • Drive and Michelin to Celebrate Reading All-Stars on May 25th
    • Drive Business Downtown on Tuesday
    • Safe Kids Upstate Night is Wednesday, May 7th
    • Drive to Celebrate Reading All-Stars on Tuesday
    • Drive to Support Furman Baseball's Vs. Cancer Initiative
    • Spirit of Boston Run to be Held on Monday
    • Blood Drive Thursday at Fluor Field
    • Drive Partnering with Ronald McDonald House
    • Just Drive Campaign Aims to Keep Teens Safe
    • Faith Day is Sunday, July 7th
    • Blood Drive at Fluor Field, Friday at 11 AM
    • Girl Scouts Night is Tuesday
    • Armed Forces Day is Saturday
    • Fluor Field Goes Pink for Mother's Day
    • "Run for One" June 12 to Benefit One Fund Boston
    • Safe Kids Upstate Day is Sunday
    • Reading All-Stars Celebrated Monday Night
    • Drive Give Back Through United Way
    • BCBS to "Drive Out Colon Cancer" on Sunday
    • Donate Blood, Save a Life this Friday
    • Armed Forces Day is Saturday, May 19th
    • Drive Support Fluor's "Discover E Week" Initiative
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