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RENO – Since the Reno Aces Baseball Club’s inception in 2009, the club has maintained a dedicated focus on making a positive impact in Reno and the surrounding Northern Nevada region. The Aces posted record-breaking charitable donations in 2016, thanks to overwhelming support from Aces fans and the community.
“In return to our great fans and wonderful community, we strive to impact Reno and Northern Nevada through a variety of programs and charitable donations,” said Reno Aces and Reno 1868 FC president Eric Edelstein. “Our vision builds on making Greater Nevada Field more than just a sporting venue, but a center for community empowerment and celebration.”
The Aces and their staff focused on four key components to the club’s overall community impact: baseball development, community events at Greater Nevada Field, community outreach and in-game fundraising and awareness.
In 2016, the Aces showed their continued support to baseball at all levels locally by hosting youth baseball camps and high school games at Greater Nevada Field.
105: In partnership with Gamer Baseball, the Aces served 105 campers over three separate youth baseball camps. The camps provided instruction on the fundamentals of baseball, along with speed, agility and strength training to make Northern Nevada youth successful baseball players in the future. Each camper received a free Reno Aces t-shirt, Aces Team Card set, two tickets to an Aces game and an Aces batting practice viewing session.
4,767: The Reno Aces partnered with multiple Northern Nevada and California little league and softball leagues to provide on-field inspiration and once-in-a-lifetime experiences through Reno Aces Youth Baseball & Softball Days. Youth baseball and softball teams attend a Reno Aces game and parade around the field pre-game. In 2016, three Youth Baseball & Softball Days were held with over 4,767 participants.
$15,000: The Aces and University of Nevada baseball team played their annual exhibition game in early April, with $15,000 of the ticket sales proceeds being donated to the Nevada Dugout Club.
$54,000: For a seventh consecutive season, the Aces invited local high schools to play regular season games at Greater Nevada Field. To participate in the program, high schools committed to purchasing 500 tickets (good for any Aces regular season home game) to sell to local community supporters, with the proceeds benefiting their respective school’s athletic program. Twelve high school baseball programs participated in 2016, and a total of 4,500 tickets were sold, equating to $54,000 in donations.
COMMUNITY EVENTS AT GREATER NEVADA FIELD
In 2016, the Aces and Greater Nevada Field hosted 56 programs and events, ranging from the Biggest Little Startup Fair to Trick-or-Suite prior to Halloween. A few major events are highlighted below:
30: Biggest Little Startup Fair, benefiting the Northern Nevada Community – Greater Nevada Field hosted the Biggest Little Startup Fair for a third consecutive year. The fair is a cooperative effort between 30 Reno startup companies, the Economic Development Authority of Western Nevada, the University of Nevada and Truckee Meadows Community College. Students from across Northern Nevada were given the opportunity to meet potential employers and find out about volunteer opportunities, internships and job openings.
500+: Christmas on the Corridor, benefiting the Northern Nevada Community – For the first time, Greater Nevada Field hosted the Washoe County Sheriff’s Department annual Christmas on the Corridor event. This event provided coats, toys, child I.D. and the opportunity to meet Santa for children living along the 3rd, 4th and 5th Street corridors of Reno. Families and children that attended also received the opportunity to meet the Aces mascot, Archie, and got a voucher to skate at the Reno Ice Rink. Over 500 families attended the 20th anniversary of the corridor event.
$550 + 1,077 = 898: Trick-or-Suite, benefiting the Food Bank of Northern Nevada – The Aces and Greater Nevada Field hosted the fourth annual Trick-or-Suite to provide a safe trick-or-treat environment for children in the Northern Nevada community. Aces community partners decorated suites along the suite level and passed out candy to provide youth in Reno-Sparks a unique and fun trick-or-treating experience. Admission to Trick-or-Suite was $3 or 3 canned food items, with all proceeds and food benefiting the Food Bank of Northern Nevada. A total of $550 and 1,077 pounds of canned and boxed foods were donated, equaling 898 meals.
11,032: Slaughter House, benefiting the Washoe County School District Children in Transition Program – Slaughter House returned to Greater Nevada Field for its third year in 2016. Slaughter House is Reno’s largest and longest running haunted house, and has become the most attended and highly anticipated Halloween attraction in Northern Nevada. Slaughter House donated a portion of all proceeds to the Washoe County School District Children in Transition Program after a total of 11,032 people visited in 2016.
The Aces’ heightened focus on community outreach paid dividends in 2016.
20′: Sierra Arts Foundation Partnership, benefiting the Northern Nevada Community – The largest community relations initiative the Aces and Greater Nevada Field advocated for in 2016 was the inclusion of local artwork at the Field. The initiative stemmed from seeing other ballparks’ inclusion of local artwork, and the fact that Reno has the most public artwork per capita than any other city in the world. Two 20-foot murals were painted at Greater Nevada Field’s home plate gate, and the Nevada Appeal Luxury Suite level featured local artwork along the hallway and in each suite. The Aces and Greater Nevada Field plan to continue this partnership with Sierra Arts into 2017 with another ballpark mural and new artwork in the suite level.
$1,355: Nevada Humane Society – In the fall of 2014, the Aces fostered Princess, a pit bull from the Nevada Humane Society, in effort to get her adopted and begin the organization’s goal to be ambassadors for not only pit bulls, but all animals in need of a home. After five months of no potential adopters, the organization officially adopted Princess and crowned her the “Princess of the Field.” This past year, the Aces started selling Princess Plush toys in the Team Shop. All proceeds from those sales benefited the Nevada Humane Society. In 2016, 231 Princess plush toys were sold and $1,355 was donated.
$151,175: In-Kind Donations/Donation Requests, benefiting various Northern Nevada and California Communities, Organizations, Schools and Non-profits – Throughout the year, the Reno Aces donated tickets, memorabilia, mascot appearances, merchandise and ice skating admissions to as many organizations in the Northern Nevada and California communities as possible. Donated items are used for members of those organizations to raise funds for their cause, provide awards and spread the love of baseball. The Aces donated to 532 organizations, resulting in a monetary value of $151,175.
IN-GAME FUNDRAISING AND AWARENESS
The Aces hit a home run with their in-game fundraising and awareness in 2016, with fundraising totals reaching $190,434.
$12,406: Jersey Auction Totals, benifiting Veterans Guest House, American Red Cross of Northern Nevada, Northern Nevada Children’s Cancer Foundation, Artown, Special Olympics and Omicron Alumni Association (NAK) – The Aces hosted six jersey theme nights in 2016, with the jersey tops being auctioned off as an in-game fundraiser. Each theme night was dedicated to one of the organizations listed above. The six theme nights are listed with their corresponding jersey auction totals in parentheses: Star Wars Night ($3,690), Artown ($2,924), D-backs Affiliation Night ($2,385), Going for the Gold Night ($2,325), Heroes Night ($555) and Los Aces Night ($527).
42,500: JAKKS Pacific Home Run for the Holidays, benefiting various Northern Nevada organizations – For the fifth consecutive year, the Reno Aces partnered with JAKKS Pacific, Inc., and Reno 1868 FC to donate toys to help less-fortunate children living in Northern Nevada. This holiday season, 3,000 toys were donated to organizations in the Reno-Sparks/Carson community assisting at risk and in need youth. Since 2011, JAKKS Pacific has donated over 42,500 toys to the Northern Nevada community.
$123,271: Non-Profit Ticket Fundraising Program presented by Greater Nevada Credit Union, benefiting Northern Nevada Non-Profits – The Non-Profit Ticket Fundraising presented by Greater Nevada Credit Union program returned for the third consecutive season, with 106 organizations participating in 2016. Available to non-profit organizations, schools, sports teams, special causes and community organizations, the Aces provided tickets and fundraising materials for groups to sell game tickets at an increased price in effort to make the organization the most money possible. Groups also receive a variety of benefits to spread awareness about their cause during their game, depending on the number of tickets sold. In 2016, non-profit organizations raised a total of $123,271 through the program.
2016 monetary donations: $36,015.00
The Aces open their 2017 season on Thursday, April 6 at 7:05 p.m. against the Fresno Grizzlies at Chukchansi Park. The home opener is set for Tuesday, April 11 at 6:35 p.m. against the Albuquerque Isotopes at Greater Nevada Field. Season memberships are on-sale now at www.renoaces.com or by calling (775) 334-4700. For up-to-date news and notes throughout the offseason, follow the club on Twitter (@aces) or like the team on Facebook.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.