
FRESNO, Calif. – “Wild About Reading,” one of the hallmark community initiatives organized by the Fresno Grizzlies through most of the franchise’s history, is celebrating a milestone of over one million students reached through the program. With just shy of 100,000 (and counting) students participating during this school year at 156 schools, the literacy program has grown exponentially in the last six years.
Wild About Reading, which incentivizes students to read frequently beyond just their school curriculum, is now in its 15th year of operation. Reaching elementary schools in five counties (Fresno, Kings, Madera, Merced and Tulare), the program has increased the total number of books read by area students by reaching at least 97,000 students each school year since 2012. The program has surpassed 100,000 students in a year three times, and this offseason the total number of students enrolled reached over one million during the life of the program.
Over 160 schools have been involved in the program the last three years – most holding a “kick-off assembly” featuring Grizzlies Mascot Parker T. Bear and Eddie the Owl from EECU. During the 2017-2018 offseason, Parker, Eddie and the Grizzlies’ front office staff staged 205 total assemblies in the five-county area, sometimes doing multiple assemblies for a school. In addition to EECU, other presenting sponsors of Wild About Reading are Chukchansi Gold Resort & Casino, PG&E, Savemart Supermarkets and Gar Tootelian.
Since its beginnings in 2004, Wild About Reading has now reached over one million students, with incentives that include:
- Five Wild About Reading Grizzlies games during the 2018 season, with two (2) complimentary tickets for readers that participate in the program, for reading 10 additional books outside of school curriculum and turning in the bookmark which tracks that progress to the Chukchansi Park ticket office.
- Outstanding reader awards presented at games to four top students (nominated by teachers).
- Two students will win a tablet at each Wild About Reading game this season, drawn randomly by seat number.
- The school with the highest ticket redemption percentage to the Wild About Reading games wins a $500 bonus.
“A couple of seasons ago, we realized the one-million-student milestone was within reach, and it’s a great credit to how excited kids in the Central Valley are about reading,” said Whitney Campbell, director of community engagement and events for the Fresno Grizzlies. “We love having the incentive of Grizzlies baseball to promote more reading, but the students truly put in the time to realize reading is fun, baseball is fun, and combining the two is even more fun.”
Special thanks is also owed to the follow partners in producing the annual “Farm Grown” magazine, the activity and info book that accompanies the program kickoff at each assembly: Fresno Chaffee Zoo, Sun-Maid, Gar Tootelian, Dave & Busters, Farm Credit and Port of Subs.
#Growlifornia
ABOUT THE FRESNO GRIZZLIES
The Fresno Grizzlies, Triple-A affiliate of the Houston Astros, are a member of the 16-team Pacific Coast League and one of 30 clubs in the world playing the highest level of Minor League Baseball. The team plays at 12,500-seat Chukchansi Park in Downtown Fresno, which is also a year-round community gathering place, hosting myriad other special events beyond Grizzlies’ games, such as concerts, professional soccer and high school sporting events. The Grizzlies will enter the 2018 season – their 21st in Fresno – on the momentum of three consecutive winning seasons, including a PCL and National Championship in 2015. For information on 2018 Fresno Grizzlies season ticket and mini-plans, fans should call the Grizzlies’ ticket office at 559.320.TIXS between the hours of 9:00 a.m. and 5:00 p.m. Monday through Friday.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

Pulaski, Va. – The Pulaski Yankees are excited to announce they will once again offer free admission to area youth groups during the 2018 season as part of the Calfee Park Free Youth Outings Program presented by Virginia529 and Shelor Motor Mile Growing the Future.
SPRINGDALE, AR – The Northwest Arkansas Naturals are excited to partner with Mercy Kids on the eleventh annual FREE Youth Baseball Clinic that will take place at Arvest Ballpark from 2 p.m. until 3:45 p.m. on Saturday, May 12 in advance of that night’s 6:05 p.m. game against the Tulsa Drillers, the Double-A Los Angeles Dodgers.
The Fort Myers Miracle are donating $15,000 to sponsor 21 youth baseball and softball organizations across Southwest Florida.
WHITAKER BANK BALLPARK (Lexington, KY) – The Lexington Legends announce today the winning specialty food item from Crawford Middle School – Legends fans will be able to indulge in Uncle Ray’s Potato Chip Crusted Chicken Wraps all season long.

TROY, NY – The Tri-City ValleyCats and their field renovation teammates, BlueShield of Northeastern New York and Hannaford Supermarkets, are set to renovate four more youth ballfields in 2018. The 8th Annual ‘4 in 24’ Field Renovation Project will take place on Wednesday, April 11, where each of the chosen fields will undergo a necessary overhaul.

The PawSox Foundation will again present “A Veterans Home Run: A 5K Walk ‘n’ Run” to benefit those who have served in the military. The 7th annual event is scheduled for Saturday, May 19 at 9:30 a.m., starting and finishing at McCoy Stadium. Participants receive complimentary t-shirts, food, and tickets to a PawSox game.
The Mahoning Valley Scrappers are excited to announce that they have partnered with Vlad Pediatircs to host a three-day Youth Baseball Camp July 24-26.
The Rochester Red Wings have teamed up with Turnbull Heating and Air Conditioning to honor local veterans and active military members as part of the 7th Inning Military Salute in 2018.
Moosic, Pa. (March 12, 2018) – The Scranton/Wilkes-Barre RailRiders are excited to announce the Adopt-a-Field program has been renewed for 2018, thanks to Northeast Prestige Landscaping. One local youth softball, baseball, high school field or community field will receive a professional consultation and renovation this year courtesy of the program.
SOUTH BEND, IN – On Sunday, June 3, the South Bend Cubs will once again provide a peanut-free area located in the Owner’s Suite for fans and guests who experience peanut related allergies.
The Frisco RoughRiders, the Double-A affiliate of the Texas Rangers, are hosting the third annual Spring EGGstravaganza at Dr Pepper Ballpark on Saturday, March 24 from 11 a.m. to 1 p.m. This special free event is open to the public and highlighted by an Easter egg hunt in the outfield starting at 11:20 a.m. for all kids 12-and-under.
– The San Jose Giants announced today two sessions for their twelfth annual Summer Camps at Municipal Stadium. The organization will offer one camp in June and one in July providing families with a pair of options for getting their kids involved. Session 1 will take place June 18-21 and Session 2 July 9-12. Both camp sessions run from 9:00 AM to 3:00 PM each day and focus on developing baseball skills for boys and girls ages 7 through 14.