The Lexington Legends announced donations for 2010 totaling $965,012 to a variety of non-profit organizations serving central Kentucky. The Ivy Walls Charitable Giving Foundation Fund at Bluegrass Community Foundation, in cooperation with the Legends and business sponsors, presented checks to organization representatives today in the Maker’s Mark Club at Applebee’s Park.
In its 10-year history, the Legends organization has donated more than $9 million to the region.
“This is truly one of our biggest events of the year in terms of importance,” said Legends General Manager Andy Shea. “It’s a way to celebrate the good work done by these organizations. We’re pleased to support them in their efforts.”
“Perhaps the most important thing we do is using the enormous success and popularity of the Lexington Legends to be able to make our communities better,” said Legends President and CEO Alan Stein. “We could not be more proud of our community outreach programs and our fans and sponsors who make them possible.”
Ivy Walls Management is a Lexington-based organization that manages the operation of minor league baseball teams, including the Legends.
Organizations receiving funds were:
–The Makenna Foundation. Established in 2001 in memory of Makenna David, who died of a rare lung disease in 1998, the Makenna Foundation has raised more than $1.2 million for the Kentucky Children’s Hospital. The Legends’ Charity Ball Toss event, sponsored by Copy Express, generates funds for general support of the Makenna Foundation.
–Big Brothers Big Sisters. Big Brothers Big Sisters is the oldest and largest youth mentoring organization in the United States, and has worked for more than a century to develop positive relationships that have a lasting impact on young people. Raising Cane’s donated $25 to BBBS for every Legends win at Applebee’s Park. The Legends also worked with LM Communications to plan and present a “radiothon” to raise funds for BBBS.
–The Markey Cancer Foundation. The Legends’ campaign to “strike out breast cancer,” sponsored by ADI, provides five dollars for each strikeout recorded by Lexington pitchers during home games. The fight against breast cancer is also supported by the Legends’ Breast Cancer Brunch and the sale of pink game jerseys, also sponsored by ADI.
–Kentucky Pink Connection. The Breast Cancer Brunch and the sale of pink game jerseys also benefit the Kentucky Pink Connection program, which serves breast cancer patients on a personal basis by reducing and/or eliminating barriers to screening, diagnosis, and treatment.
–Junior Achievement. Donations were made to JA from the proceeds of the Brewgrass Festival, a beer-tasting and entertainment event held at Applebee’s Park in May. A bowl-a-thon also raised funds for JA, and several Legends employees volunteered and taught classes in the JA program.
-St. Joseph Hospital Nursing Scholarship Program. The sale of regular game jerseys worn by Legends’ players provides general support for the program, which provides one- and two-year scholarships to deserving nursing students at area colleges and universities.
–Lexington Humane Society. Sponsored by IncrediPet, the Legends held two “Bark in the Park” nights during the 2010 season. After making a donation to the Humane Society as an “admission” charge, fans could bring their dogs to the Legends game on “Bark in the Park” nights. Courtesy Acura donates to the Humane Society based on walks to Legends batters. Also, portions of proceeds from vendors who set up exhibits at Applebee’s Park on those nights went to the Humane Society.
-The Boy Scouts of America Bluegrass Council. Sponsored by Windstream, a $25 donation is made to the Boy Scouts for every double or triple by a Legends player during home games.
–Eternal Valor. The Eternal Valor Foundation’s mission is to facilitate and assist in the creation and management of scholarships, charities and events in order to honor the memory of deceased veterans. On Military Appreciation Night, the Legends sold fatigue jerseys to support Eternal Valor.
-“Guns ’n’ Hoses” softball game at Applebee’s Park. Sponsored by Gall’s, the game matches Lexington police officers against firefighters. In 2010, proceeds went to the family of Lexington police officer Bryan J. Durman, who died in the line of duty.
In-kind donations
The Legends also make substantial in-kind donations throughout the year, including a long-standing relationship with United Way of the Bluegrass. Donors to the United Way of the Bluegrass campaign receive two free box seat tickets to a Legends home game. In the 2010 season, more than 44,000 box seat tickets were given to United Way donors.
Other in-kind projects were associated with Special Olympics, the walk to defeat ALS, the Kentucky Center for Oral and Maxillofacial Surgery’s Smokeless Tobacco Education program, and Hit the Books, a joint effort between the Legends and Chick-Fil-A to encourage Central Kentucky students to read.